Introduction
Best Shopify apps for 2025
make running an online store easier by handling heavy tasks so you can focus on products and customers. Below I’ve gathered and distilled the apps that consistently appear in top lists and merchant recommendations — grouped by the problems they solve and explained in simple language so you can take action fast.
Why add apps? (short)
Shopify is powerful out of the box, but apps let you add real features—better email and SMS, smart reviews, flexible product pages, easy shipping, and helpful automation. A few well-chosen apps can save time and make the site easier to shop. (Sources tracking top apps and Shopify’s app categories informed this roundup.) Shopify App Store+1
Email, SMS and customer journeys
Klaviyo tops many lists for email and SMS because it connects deeply to Shopify data and makes targeted messages simple to send. If you want abandoned-cart flows, welcome series, or welcome discounts that feel personal, start here. Other good options (often with lighter price points) include Omnisend and Shopify’s own email tool. Shopify App Store+1
Quick tip: connect your product feed and customer segments early so every message can use real purchase history.
Reviews and social proof
Reviews are the closest thing to free marketing. Apps like Yotpo, Judge.me, Loox and Stamped are commonly recommended for collecting reviews, showing customer photos, and importing legacy reviews from other platforms. Many let you automate review requests after checkout and use snippets in product pages and ads. custlo.com+1
Quick tip: pick one reviews app and use its widgets sitewide for a consistent look.
Upsells, cross-sells and post-purchase offers
Apps such as ReConvert and other post-purchase tools let you suggest add-ons right after checkout — a good way to grow order value without interrupting checkout. There are also cart-drawer apps that suggest complementary items before the customer leaves the cart page. These are easy wins for many stores. Hevo Data
Page building and custom layouts
If your theme needs pages for bundles, lookbooks, or flexible product templates, page builders like PageFly and similar drag-and-drop editors help create custom product and landing pages without coding. These apps let non-technical teams update content quickly. TinyIMG
Shipping, fulfillment and tracking
Shipping apps such as ShipStation and dedicated fulfilment connectors make batch label printing, carrier comparisons, and tracking simple. If you sell internationally or across marketplaces, a shipping app can reduce manual work and keep customers informed. stoqapp.com
Subscriptions and repeat orders
If your business model includes subscriptions or replenishable goods, Recharge and similar apps are the industry standard for handling recurring billing, swaps, and subscription management. They integrate with Shopify and handle dunning, account pages, and customer self-service. Hevo Data
Search, AI and discovery
Search and product discovery are getting more intelligent: Shopify has been adding AI features and acquiring companies to improve search and generative tools for stores. If you run a catalog with many products, look for apps or built-in Shopify features that use AI to recommend results and surface relevant items faster. Business Insider+1
Reviews of cost vs. benefit
Not every app is worth the monthly fee. Start with free tiers or trials, measure the impact (conversion rate, AOV, retention) and only keep apps that pay for themselves. Many merchants use a small set — email, reviews, shipping, and one conversion tool — and remove overlapping features to avoid slowdowns and extra costs. This practical approach is recommended across expert roundups. Mayple+1
A suggested starter stack (small store)
1. Klaviyo — email + SMS. Great for lifecycle messaging. Shopify App Store
2. Judge.me or Yotpo — reviews with photo display. custlo.com
3. ShipStation (or your local carrier app) — shipping and labels. stoqapp.com
4. Page builder — PageFly or similar for custom pages. TinyIMG
5. ReConvert — simple post-purchase offers and thank-you page upsells. Hevo Data
Small changes that matter
1. Turn on review request emails a few days after delivery.
2. Use a pop-up (careful with timing) to capture email with a simple discount.
3. Add tracking and a tidy order status page so customers can check delivery.
4. Regularly review app billing and remove unused apps.
Conclusion
If you prefer help setting up and tuning apps, look for a specialist agency or freelancer that knows Shopify. If you’re in India and searching for an agency, searching for the best digital marketing company in India or a best digital marketing company that understands Shopify can help you find teams that combine SEO, paid ads and app setup.
An SEO specialist agency for the blog post or product pages will also make sure your product pages are discoverable organically. (Use case: they can set up Klaviyo flows, reviews, and SEO-friendly product templates.) Keep the ask focused: which apps you want active, what outcomes you expect, and a simple timeline for setup. TechRadar+1