V Expert
V Expert is a growing consultancy focused on helping individuals secure study visas and work permits for countries like Canada, the UK, and Australia. They wanted to run a high-intent lead ad campaign targeting individuals aged 18–35 who were actively exploring opportunities to study or work abroad.
Objective
V Expert aimed to attract potential students and skilled workers interested in international opportunities.
Total WhatsApp Messages
366
Cost per Message
₹9.08
Platforms
WhatsApp Lead Generation
Campaign Type
Website Traffic
Campaign Strategy
- Campaign Type: WhatsApp Lead Generation Campaign
- Platform: Meta (Facebook + Instagram)
- Total WhatsApp Messages: 366
- Cost per Message: ₹9.08
Challenges
High competition
Many similar consultancies in the market
Building trust quickly
Needed to connect with users instantly via chat
Filtering irrelevant traffic
Focus on high-intent, qualified users
Cost efficiency
Generate more leads at minimal CPL
The Big Idea
To address these challenges, we created a focused WhatsApp lead campaign that invited users to directly message V Expert for personalized guidance.
Key strategic steps included:
- Eye-catching creative with the hook “Want to Study or Work Abroad?”
- Short, to-the-point ad copy highlighting benefits and success stories
- A compelling CTA: “Message Us Now on WhatsApp”
- Targeting users based on education, immigration, and job-related interests
- Campaign optimization focused on “Messages” objective via Meta Ads Manager
Result
