Tregger Perfumes
Tregger wanted to boost website visits and introduce new users to their premium perfume collection.
Objective
To boost website visits and introduce new users to Tregger’s premium perfume collection while maintaining low CPC and supporting future retargeting campaigns.
Total Link Clicks
825
Cost per Click
₹0.53
Platforms
Facebook · Instagram
Campaign Type
Website Traffic
Campaign Strategy
- Campaign Type: Website Traffic Ad Campaign
- Platform: Meta (Facebook + Instagram)
- Total Link Clicks: 825
- Cost per Link Click (CPC): ₹0.53
Challenges
Low brand recognition
Highly saturated perfume market
Limited website visitors
Despite strong product presentation
Finding high-intent audience
Needed precise targeting for luxury segment
Budget efficiency
Achieve large click volume at low CPC
The Big Idea
We built a visually compelling and performance-optimized website traffic campaign. The strategy focused on showcasing Tregger’s fragrance range using a mix of lifestyle visuals and scent-focused storytelling.
Tactics included:
- Carousel ads showing fragrance variants and benefits
- Reels highlighting everyday use and aesthetic appeal
- Engaging copy and direct links to landing pages
- Interest-based audience targeting (beauty, fashion, self-care, luxury products)
- A/B tested ad creatives and calls-to-action for higher click-through
Result
