Dream Fresh Mattress
Dream Fresh Mattress, a growing mattress brand, wanted to increase brand awareness in Tier 1 & Tier 2 cities while collecting quality leads for in-store footfalls and consultations. The brand’s focus was on showcasing comfort, quality, and affordability to a wide audience through an awareness-driven social media campaign.
Objective
To maximize brand visibility and generate high-volume, low-cost leads through an awareness campaign on Meta platforms.
Reach
3,00,000+
Cost per Lead
₹2
Platforms
Facebook · Instagram
Ad Formats
Short Videos · Static Posts · Lead Forms
Campaign Strategy
- Platforms Used: Facebook & Instagram
- Campaign Objective: Brand Awareness
- Ad Creatives: Post
- Cost per Lead (CPL): ₹2
- Reach: 3,00,000+
Challenges
Low brand visibility
Highly competitive market space
Limited consumer trust
New brand needing credibility
Cluttered category
Needed clear education on product benefits
Minimal CPL goal
High efficiency required in performance
The Big Idea
We created a highly targeted awareness ad campaign combining emotional storytelling and product education. Using visually appealing creatives, soft color palettes, and relatable scenarios, we positioned Dream Fresh Mattress as the go-to solution for everyday comfort and better sleep.
Our Approch :
- Short-form videos + static creatives
- Region-specific targeting based on sleep and wellness interest
- Simple lead forms integrated into the
- Split A/B testing across age groups and formats
- Custom “Why Dream Fresh?” highlight creatives to build credibility
Result
