Performance Marketing Case Study
Book My Interior Lead
Strategically scaling luxury interior design leads through precision targeting and clear pricing models across Pan India.
Luxury Creative Strategy
High-converting visuals featuring transparent pricing for maximum intent.
1 BHK - ₹5 Lakhs
2 BHK - ₹8 Lakhs
3 BHK - ₹10 Lakhs
4 BHK - ₹14 Lakhs
Audience Performance
Targeting the High-Intent Segment
Our analysis revealed that the 35-44 age group is the primary driver for high-value interior conversions.
- Dominant Gender: 79% Male (2,694 leads).
- Cost Efficiency: Near-identical CPL across genders (₹13.24 vs ₹13.29).
- High Intent: Focused on working professionals and homeowners.
Scaling & Velocity
Consistent Lead Flow
From the initial learning phase to peak scaling, we maintained a steady pipeline without budget fatigue.
- Daily Velocity: 40-50 leads during peak days.
- Stability:Optimized to 18-20 leads/day in steady phase.
- ROI Focus: For every ₹100 spent, generated ~7-8 leads.
Performance Analytics
Cost Efficiency Analytics
For every ₹100 spent: ~7.5 Leads generated.
For every ₹1,000 spent: ~75 Leads generated.
Indicates an exceptionally High ROI performance campaign.
Daily Lead Velocity
- Peak Days: 40-50 leads/day.
- Average: 15-35 leads/day.
- Stable Phase: 18-20 leads/day.
Trajectory: Initial learning spike ➔ Optimization ➔ Consistent stability with no major drops.
Audience Segmentation
25-34 Years
25-34 Years
35-44 Years
Top Converting
45-54 Years
Moderate
18-24 Years
Low Intent
Demographic Split
Men: 79% (2,708 leads)
CPL: ₹13.24
Women: 21% (720 leads)
CPL: ₹13.29
Both genders convert at an identical cost, though men drive the primary volume.
User Journey Funnel
Ad Impression
Ad Click
High CTR due to premium creatives
Form Open
Minimal drop-offs
Lead Submitted
Strong completion rate
Executive Summary
Why the CPL Stayed Low
- Clear Pricing: Eliminated confusion and filtered out window-shoppers.
- Pre-Qualified Audience: Users were budget-aware before interacting.
- Carousel Creatives: Generated prolonged engagement and brand trust.
- Broad Targeting: Allowed the Meta algorithm maximum room to optimize
Campaign Triumphs
- Ultra-Low CPL achieved in the Luxury Interior sector.
- Massive Lead Volume Pipeline generated (3,400+).
- Proven Pan-India Scalability established.
- Consistent Daily Lead Generation stabilized.
Luxury Creative Strategy
High-converting visuals featuring transparent pricing for maximum intent.