How DreamFresh Mattresses Generated 223 Conversations at ₹4.57 Per Lead.
Meta video ad campaign focused on wholesale mattress buyers in Chandigarh.
223

Messaging Conversations

₹4.57

Cost per Conversation

₹1,018

Total Spend

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About
Dream Fresh Mattress
Scaling a Wholesale Giant in Chandigarh.
DreamFresh Mattresses is a wholesale mattress factory targeting local buyers, retailers, and bulk order customers in Chandigarh and nearby areas.
Direct Manufacturer

Eliminating middlemen for local retailers.

Local Dominance

Capturing the Chandigarh & Mohali market.

WhatsApp Inquiry

Direct B2B connection in one single click.

The Core Challenge

DreamFresh was facing a significant gap between their manufacturing potential and digital market share. We identified 5 core pain points:
01

Low local awareness in Chandigarh & Mohali

02

Limited showroom walk-ins despite high quality

03

No structured digital lead funnel for B2B

04

Total dependence on unpredictable offline footfall

05

No consistent daily flow of WhatsApp inquiries

Our Goals
What We Aimed to Achieve
We turned DreamFresh’s digital presence into a high-performing, multi-stage lead machine.
Increase Conversations

Driving high-intent users directly to WhatsApp.

Local Inquiries

Capturing demand from the Chandigarh region.

Promote Wholesale

Highlighting factory-direct pricing for B2B.

Boost Reel Reach

Maximizing impressions across all Meta placements.

Creative Strategy
Raw Visuals Over Stock Photos.

We avoided highly polished, abstract graphics. Instead, we showcased the raw reality of the factory to build immediate local trust.

Vertical Reel Format

Optimized for mobile-first consumption with high-energy editing.

Real Inventory Visuals

Product shelves and factory clips to build instant authority.

Strong Location Hook

"Wholesale Gadda Factory in Chandigarh" to grab local attention.

CTA button

Clear 'Send Message' button to bridge trust via direct WhatsApp.

Why It Worked?
  • Trust through real store visuals (No fake ads)
  • Local relevance that connected with residents
  • Direct phone number visibility for immediate trust

High-converting hooks and copy strategy that drove engagement.

Location-First Hook

Instantly grabs the attention of the targeted local audience.

Hindi + English Mixed Copy

Creates a native, relatable tone that builds immediate trust.

Urgency + Affordability

Messaging designed to trigger FOMO for mid-high income buyers.

Instant CTA

Clear call-to-action driving users straight to the lead form.

Placement Strategy

Multi-placement dominance to maximize ad reach and drastically lower CPA across the Meta ecosystem.

Facebook Feed

Facebook Reels

Marketplace

Profile Feed

In-stream Reels

Search Results

Real demographic data from the campaign — understanding exactly who clicked, who converted, and why the targeting worked.

Demographic Data

WOMEN (17%)
MEN (77%)

High-Converting Age Groups

25 – 34

35 – 44

45 – 54

Household Buyers

25–54 age group drives furniture purchases in Chandigarh.

Store Owners

77% male audience aligns with bulk-buying business owners.

Family Decision Makers

Geo-targeted to Chandigarh + Mohali for high-intent buyers.

Local Retail Buyers

Ages 25–44: peak buyers with stability and purchasing power.

223

Messaging Conversations

₹4.57

Per Conversation

₹1,018

Spent

High

Messaging Intent Traffic

The Conversion Funnel

From audit to reporting, we follow a structured process to grow your rankings and bring consistent leads.

Video View

Reel appears in feed, Marketplace, or Reels placement.

Click CTA

User taps “Send Message” on the ad creative

WhatsApp Chat

Pre-filled WhatsApp conversation started instantly

Lead Captured

Business receives inquiry, responds with pricing & availability

Visit / Purchase

Qualified buyer visits showroom or places a bulk order

Business Transformation

The numbers tell part of the story. The real impact went far beyond the metrics dashboard.
Consistent WhatsApp Inquiries

From zero digital leads to a steady, predictable stream of WhatsApp conversations with local buyers — daily and repeatable.

Increased Showroom Walk-ins

WhatsApp conversations converted to physical store visits — warmed-up buyers who already knew the pricing and location before arriving.

Stronger Retailer Trust

The Meta presence established DreamFresh as a credible, digitally-active brand — attracting retail partnerships and bulk buyers who research suppliers online.

Improved Market Presence

Organic reach from Reels placement created brand awareness far beyond the paid audience — many viewers shared or saved the content.

Want Similar Leads for
Your Business?
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